My pal Steve Coomes at Insider Louisville reports today that Sterling Beer is going to return in cans.
Here’s what Steve wrote:
Sterling Beer is coming back to retailers’ shelves. Seriously, Baby Boomers, I’m not kidding. It really is.
The once truly dreadful but irresistibly affordable Sterling began appearing locally on tap about a year ago, and now “The King of Hangovers,” as it was known in the ’70s, is beginning to populate local liquor store shelves.
But here’s the good news: As happened with the formerly awful Falls City Beer, which we only drank during quarter bounce games ‘cause it was free, Sterling’s new owners gave the beer an all-new recipe that actually tastes good and capitalizes on the brand’s heritage. According to a Business First piece, Upland Brewing Co. in Bloomington, Ind. (I loves me some Upland brews!) is making the beer and canning it in one-pint cans. In a nod to the old Sterling Big Mouth bottles, the new cans have unusually large openings.
I’m now on record as being fairly happy about this. I wonder how much those pint cans will cost?