Speaking of Flat 12 Bierwerks turning 5, the Indianapolis-based brewery today announced a re-branding. Gone are the quirky cartoon caricatures, and in their place we have new, more fleshed-out artwork.
“Our new branding is more representative of us as company. It continues the legacy of our namesake —a classic game-changing engine— as we take it back to a more refined design and move towards a more revved up beer,” says Director of Brewery Operations, Sean Manahan.
In a press release, Flat 12 announced it was going for “visual identities that are both retro and modern,” focused on its Indy roots. (As you well know if you’re reading this, Flat 12 also has a Jeffersonville location, but to this point it has been a tap room only — nary a drop has been brewed there yet, though I hear it will happen this year.)
“The continuity of the new packaging represents Flat12 and who we are as a brewery, but each beer also has an individual message that ties back into our core values,” adds Marketing Director, Valerie Green. “For example, Pogue’s Run is the brewery’s backyard creek, so we wanted the new Pogue’s Run Porter design to incorporate water to reflect our commitment to cleaning up Indianapolis waterways. Whether it’s buying from local hop farmers, hosting fundraisers, or helping educate the public on organizations that share our values, we are an active participant in supporting our community, and that’s a big part of who we are as a company.”