Looks like West Sixth Brewing Company and Magic Hat have come to a truce following yesterday. Magic Hat posted this “official release” on its Facebook page just a few minutes ago (thanks to John King for pointing this out):
The parties have a mutual interest in assuring that consumers perceive their products as distinct.
The parties have mutually resolved the issues addressed in the lawsuit in a manner that eliminates potential confusion about product origin and resolves the lawsuit in a mutually acceptable way.
To the extent West Sixth in any way represented that Magic Hat filed a frivolous lawsuit, that Magic Hat initiated litigation improperly, that Magic Hat was unresponsive in negotiating a resolution, that Cerveceria Costa Rica was itself involved in the dispute or its resolution, that Magic Hat claimed ownership of the numeral 6, that Magic Hat sued West Sixth after West Sixth had already acceded to its demands, that Magic Hat has no Vermont presence, or that Magic Hat sought to recover for or enjoin West Sixth from truthful public statements, such representations are retracted. West Sixth regrets that it in any manner communicated any inaccuracies, and hereby corrects those errors.
Both Magic Hat and West Sixth have agreed that this joint statement will be the last public communication from either side regarding the resolved dispute.
Each wishes the other good fortune and continued success.
This is a bit of a surprise, but it’s nice to see this thing end amicably.
I admit it: I have not even tried a West Sixth Brewing Company beer yet. I suck, and I promise to remedy this situation, but that’s not why I’m writing this. I am writing this post because West Sixth, out of Lexington (it’s local enough), is only about a year old, and they claim that already they’re being bullied by a corporate gooch.
Seems that Cerveceria Costa Rica, the company that owns former craft brewer Magic Hat, is threatening to sue West Sixth for stealing its logo. I call bullshit. Seriously, look at this:
This is Magic Hat’s logo:
And this is West Sixth’s logo:
I’m sorry, but saying West Sixth copied Magic Hat’s logo is like walking your poodle up to someone who’s walking a bischon and saying, “Hey, you copied my dog!” Um, it’s a dog, and it’s kinda furry and little but, seriously dude, that’s where it ends. I have one word for Cerveceria Costa Rica: WEAK. (Note: I do not own a poodle. Thank you.)
You can read a recent development – Magic Hat responds to West Sixth’s pleas to call off the dogs – by way of LEO’s The Bar Belle. It ratchets up the drama, to say the least.
Anyway, if you’re on the side of the local brewer in this stand-off, you can sign a petition to tell the bully to get off West 6th’s back. Nobody likes a bully. Heck, deep down, I don’t think bullies really even like themselves.
Click here and support West 6th’s fight against the bully!
UPDATE: I had inadvertently posted the wrong Magic Hat logo originally. Thanks to John over at louisvillebeer.com for pointing that out and setting me straight!