Flat 12 re-brands

Flat 12 rebrandSpeaking of Flat 12 Bierwerks turning 5, the Indianapolis-based brewery today announced a re-branding. Gone are the quirky cartoon caricatures, and in their place we have new, more fleshed-out artwork.

“Our new branding is more representative of us as company. It continues the legacy of our namesake —a classic game-changing engine— as we take it back to a more refined design and move towards a more revved up beer,” says Director of Brewery Operations, Sean Manahan.

In a press release, Flat 12 announced it was going for “visual identities that are both retro and modern,” focused on its Indy roots. (As you well know if you’re reading this, Flat 12 also has a Jeffersonville location, but to this point it has been a tap room only — nary a drop has been brewed there yet, though I hear it will happen this year.)

Flat 12 rebrand 2“The continuity of the new packaging represents Flat12 and who we are as a brewery, but each beer also has an individual message that ties back into our core values,” adds  Marketing Director, Valerie Green.  “For example, Pogue’s Run is the brewery’s backyard creek, so we wanted the new Pogue’s Run Porter design to incorporate water to reflect our commitment to cleaning up Indianapolis waterways. Whether it’s buying from local hop farmers, hosting fundraisers, or helping educate the public on organizations that share our values, we are an active participant in supporting our community, and that’s a big part of who we are as a company.”

To kick off the re-branding, Flat12 will be having contests, quizzes, and giveaways via  social media. Follow Flat12 on Twitter, Instagram, and Facebook.

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Flat 12 Jeffersonville Update: Few Details, But Progress Nevertheless

flat12BierwerksIndianapolis-based Flat 12 Biewerks released a very brief update on the progress of its forthcoming Jeffersonville brewery and tap room. In fact, it was just a couple sentences in an e-mail.

There was also a link to an update page, which includes this quick statement:

“Plans sent to the state have been approved. The myriad utility requirements, interior drawings and other details have been identified and finalized. That’s the behind-the-scenes stuff. You should begin to see the visible changes beginning to take place that will transform the building into a taproom and brewery. We thank everyone who has expressed interest in the project and as the build-out progresses this summer, we’ll post pictures.”

So who will be serving locally-brewed beer in Jeffersonville first? Flat 12 or Red Yeti, which is open but not yet able to brew?

Flat 12 reveals it will open full-scale craft brewery in Jeffersonville

flat 12 logoBierwerks of Indianapolis announced recently it would open a tap room on Jeffersonville’s riverfront in 2014. Well, hold on to your growlers, because president and CEO Sean O’Connor has now confirmed the new location will also house a full-blown brewing operation that will likely have a larger capacity than its current brewery.

He said Flat 12′s brewing will be split between the two facilities and would theoretically more than double Flat 12’s total capacity. The current brewery, O’Connor said, can produce up to 40,000 barrels per years in its 10,000-square-foot space.

“If the facility layout here can get us between 30,000 and 40,000 we think the facility down there will be able to do more than that,” he said of the roughly 12,000-square-foot space in Jeffersonville. “It will be able to pop out a sizable amount of beer.”

O’Connor, who founded the brewery with Steve Hershberger and head brewer Rob Caputo in late 2010, said bids are expected soon from brewing equipment designers that designed the brewing system in Indianapolis; once that happens he will know more specifically what the brewing operation will look like.

Though there still is no target date to open, he said the goal is early summer.

One of the reasons for opening the new Flat 12 facility is to be closer to its southern distribution line, he said, but also because it takes Flat 12 to another level in terms of spreading the word. Like most breweries, Flat 12 employs traveling representatives for tap takeovers, brewing events, etc., but a new facility extends that in a much more significant way.

“One of the things I like in Indianapolis is [customers] can come into the tasting room and talk to the brewers, taste the beers, and get a feel for what Flat 12 brewing is all about,” he said. “We have people traveling, but that’s not the same as when you build it into your daily routine.”

He also said there will be specialty beers that will not only be brewed in Jeffersonville, but which will only be available in Jeffersonville.

“We want to make it special to Southern Indiana,” he said.

While O’Connor said he and Caputo will travel between the two breweries – “It will be a home away from home,” he said – a full-time brewer will be hired to manage production in Jeffersonville, along with “a sizable hiring” of managers, tasting room employees, brewing assistants and even kitchen help.

The need for kitchen workers is part of what will differentiate the new facility from its predecessor. While the tasting room will have a similar design and layout, the new location is equipped with a small kitchen, enabling the tap room to offer a small menu of food items to pair with beers.

Another differentiator, of course, is that Jeffersonville’s new Flat 12 will have a view of the Ohio River and Louisville.

“We definitely want a piece of the Indianapolis tap room in there,” he said, but noted that the new facility features rows of windows facing the river, and O’Connor also said a small patio area will be built for outside seating.

Flat 12 offers a wide range of creative craft beers in various styles, along with rotating seasonals. Craft beer enthusiasts will find plenty of challenging beers, while craft beer newcomers will be able to find options they can enjoy as well.

With the news of Flat 12, it seems quite the beer scene is brewing in Jeffersonville. In January, Red Yeti Brewing announced it will open a brewery just a few blocks away from the future Flat 12 on Spring Street; it will include a full-service restaurant and bar, with guest taps and a handful of house brews. No official open date has been announced.

This post was originally published by Insider Louisville.

Indy’s Flat 12 Bierwerks to open Jeffersonville taproom

Flat 12 Bierwerks, an Indianapolis-based craft brewery which just began distribution to Louisville, announced it has signed a lease agreement and plans to open a taproom on the Jeffersonville, Ind., riverfront.

Flat 12 beer literally began pouring in Louisville just this week.

The soon-to-be Flat 12 in Jeffersonville

The soon-to-be Flat 12 in Jeffersonville

The address for the new taproom is 130 W. Riverside Drive, which is just west of Cluckers restaurant, across from the Jeffersonville Riverstage at the foot of Spring Street.

Kara Gentry, marketing and PR contact for Flat 12, said the tap room will be next to a Mediterranean restaurant called Olive Leaf Bistro, which shows the same 130 W. Riverside address online. The taproom would also be just blocks from another brewery, Red Yeti, that is slated to open soon on Spring Street.

Gentry said a target open date has not yet been set, and an announcement will come later. The decision to choose Indiana over Louisville had a bit to do with state loyalty.

“Jeffersonville seemed like a nice fit for us,” Gentry said. “Already being an Indiana based brewery, it is more accommodating to stay within Indiana. In addition, Indiana has been very supportive of our brewery, so it is worthwhile to continue building that relationship but in a location that will be more accessible to our customers in Tennessee and now Kentucky.”

“We’re excited to embark upon this adventure,” said Sean O’Connor, Co-Founder/CEO of Flat 12, in a press release. “Customers come to our Indianapolis brewery taproom and appreciate the interaction with our brewers, the staff and one another. They enjoy the opportunity to try unique Flat 12 beers in a relaxed atmosphere where the focus is on a quality experience. We’re looking forward to bringing an element of that here to Jeffersonville.”

flat 12 taproom

Inside the Flat 12 taproom in Indianapolis

I visited Flat 12’s Indianapolis tap room this past weekend, and it is as inviting as O’Connor suggests. There is a tasting area adjacent to a gift counter and a cooler filled with six-packs and four-packs of Flat 12 bottles and cans near the main entrance.

There’s a larger tasting room with tables and a makeshift bar – plywood atop barrels – with natural brick walls and wood beams. The furniture consists of metal outdoor tables and chairs, and hanging lights help decorate the laid-back room.

Small samples (about an ounce) are free and come in small plastic cups, while pints also are poured into plastic cups.

The beers are all high quality and most are fairly aggressive, such as the ultra hoppy Half Cycle IPA and the ultra-smooth Nitro Pogue’s Run, a nitrogenated version of Flat 12’s Pogue’s Run that is balanced with dark grains and chocolate notes. The Upside Down Blonde is light but complex as a hybrid of pilsner and wheat beers. For lightweights, there are Clown Tears Extra Pale Ale and Baby New Year Mild Ale, both of which are lower-alcohol beers but with deceptive depth of character.

Flat 12, established in 2010, distributes in Indiana, central Illinois and east-central Tennessee, along with Louisville. The Jeffersonville tap room would be the first satellite location for the brewery.

“We like the location – it brings Flat 12 to Southern Indiana in a new and exciting way,” Co-Founder/Brewer Rob Caputo said in the release. “It also brings us closer to customers in Kentucky and Tennessee. We hope it will strengthen those relationships and that we will become part of the fabric of Jeffersonville and the entire riverfront community.”

This post was originally published by LouisvilleInsider.com.

Indiana Craft Beer Month at Fireside

fireside bar - louisville beerNeil and Patty Smith run a quaint business in Sellersburg, Ind., called Neil & Patty’s Fireside Bar and Grill. Good food, cozy atmosphere, the works. And thanks to their dauther Lauren Smith, who is the general manager, they also have pretty sweet selection of craft beers as well.

It took me more than halfway through the month to make a visit, but my pal Rob and I stopped in to enjoy conversation about baseball and music, while also knocking back a couple. I decided to try everything on tap, even the stuff I was already familiar with. (Luckily, Fireside is more than happy to pour you a two- or three-ounce sample.)

Here’s a roundup of what’s on tap currently:

New Albanian Tafel Bier: 5% ABV, IBU 12. It’s a super light (for NABC, at least) Belgian style brew, with lots and lots of malts. Lots. A tad nutty, with a nose that has a faint sourness to it. Interesting, to say the least.

Three Floyds Gumballhead: 5.6% ABV, 35 IBU. It had been a while since I’d had Gumballhead, brewed in Munster by Three Floyds. It was less hoppy than I’d remembered with more fruity overtones. What a great summer beer this stuff is.

Bloomington Brewing Company Quarrymen Ale: 5.8% ABV, 34 IBU. This was my favorite tap of the night. I tend to love dry-hopped ales, so this one is right in my wheelhouse. Not too hoppy, but still has a bitter presence, if that makes sense. The fruitiness leans toward citrus. I could have had 10 of these, but sadly, I had to drive home.

Sun King Sunlight Cream Ale: 5.3% ABV, 20 IBU. This smooth and, well, creamy ale ended up being Rob’s favorite. Another high quality choice for summer. It’s easy on the hops, but has a great crisp finish and smooth maltiness. Your mom could drink this one.

Oaken Barrel Indiana Amber: 5.3% ABV, 28 IBU. I was never a big fan of Oaken Barrel beers, but that could be because my ex and I used to go there when we’d visit her mom in Indy. Sigh. I don’t miss those days. But this is nevertheless a solid amber ale with a nice caramel quality to it and little bit of a bite. (If you want bite, though, I’d recommend the Oaken Barrel Superfly IPA.)

Flat 12 Pogue’s Run Porter: 5.5% ABV, 34 IBU. Dark, chocolaty and with a big coffee flavor, this one is probably more of a winter beer for my buds. Regardless, this is really just a great-tasting porter. For you Guinness lovers, imagine a Guinness stout times 100. Different styles, technically, sure, but there’s your reference point.

Daredevil Lift Off IPA: 7% ABV. You gotta like any brewery that touts its “aggressively fun beers,” and this one certainly lives up to that tagline. It’s a West Coast-style IPA (think Sierra Nevada) with lots of American hop bitterness and what I perceived as a physical tingle at the back of the palate. In my notes, I wrote, “Sooo delicious. But be careful.” Oh yeah, and Daredevil has the coolest tap handles in the state, bar none.

Anyway, check out the Indiana brew specials while you can. Also, if you like country fried chicken livers, you should check out my Taste Bud article in LEO. Fireside has some of the best I’ve ever tasted.