Re-Booted Wiedemann Brand Continues to Quietly Grow

louisville beer - weidemannI remember hearing in passing sometime ago that the Wiedemann brand had been bought and that a new version of Wiedemann Special Lager was being brewed and distributed, but that information fell out of my mind. Until recently.

Geo. Wiedemann Brewing Co. now has placed its lager in more than 300 locations around Kentucky (though none in Louisville, if the company’s locator is accurate), and three additional beer styles are in the hopper: a bock, an amber lager and a Bavarian-style marzen.

This recent story even reports that owners Betsy and Jon Newberry plan to open a brewery and taproom in Newport, the city where the original Wiedemann originated, sometime in 2014.

The Newberrys have been in business for over a year now, and they say there is even plans for a bottling plant. I have to admit that since Falls City started cranking out beers again, I’m intrigued by the new old brands that have been popping up, such as Sterling and Hudepohl. I like the nostalgia, obviously, but I also have mostly liked the products.

I haven’t tried the new Wiedemann yet, but it looks like as good a reason as any to take a drive northeast soon. Anyone else out there tried it?

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Memories of Hudy

louisville beer - hudepohl amber lagerA million years ago when I was 19 or 20, I would occasionally go to Cincinnati Reds games and drink Hudepohl beer. I could do this, you see, because at that point in Ohio the minimum drinking age had not yet been increased to 21. True story. That’s how friggin’ old I am.

Anyway, the “light” version of Hudepohl was referred to as Hudy Delight, and that’s typically what I would get. It was cheap, you know? And either way, I wouldn’t have known a good beer then if it was poured over my head. (I also later read that the Bengals’ “who-dey?” chant is related to Hudy beer, which is kind of cool. But I digress.)

Well, the other day I was at Silver Dollar and noticed they offer a 24-ounce can of Hudepohl Amber Lager. Against my better judgment, I became intrigued, and I ordered one.

I will say that I doubt I will be ordering another one anytime soon. It’s cheap beer, and it certainly tastes like it.

But the more I drank it, the more I had to admit that it actually had a fair amount of flavor. Very malty, and more dense than I had anticipated, even if it did seem a bit over-carbonated. And at five bucks for a beer that size (especially at a pricey joint like Silver Dollar)? You could do a lot worse.

Wonder what Hudy Delight tastes like these days? Hmm. Might be best served to just let that one alone.