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West Sixth and Magic Hat Call a Truce

Posted by louisvillebeerguy

0

west sixth brewing companyLooks like West Sixth Brewing Company and Magic Hat have come to a truce following yesterday. Magic Hat posted this “official release” on its Facebook page just a few minutes ago (thanks to John King for pointing this out):

The parties have a mutual interest in assuring that consumers perceive their products as distinct.

The parties have mutually resolved the issues addressed in the lawsuit in a manner that eliminates potential confusion about product origin and resolves the lawsuit in a mutually acceptable way.

To the extent West Sixth in any way represented that Magic Hat filed a frivolous lawsuit, that Magic Hat initiated litigation improperly, that Magic Hat was unresponsive in negotiating a resolution, that Cerveceria Costa Rica was itself involved in the dispute or its resolution, that Magic Hat claimed ownership of the numeral 6, that Magic Hat sued West Sixth after West Sixth had already acceded to its demands, that Magic Hat has no Vermont presence, or that Magic Hat sought to recover for or enjoin West Sixth from truthful public statements, such representations are retracted. West Sixth regrets that it in any manner communicated any inaccuracies, and hereby corrects those errors.

Both Magic Hat and West Sixth have agreed that this joint statement will be the last public communication from either side regarding the resolved dispute.

Each wishes the other good fortune and continued success.

This is a bit of a surprise, but it’s nice to see this thing end amicably.

Posted in Louisville Beer Blog posts

Tagged cerveceria costa rica, logo, louisville beer, magic hat, Magic Hat Brewing Company, west sixth

Jun·06

C-J Jumps in on West Sixth/Magic Hat Lawsuit Coverage

Posted by louisvillebeerguy

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west sixth brewing companyThe Courier-Journal has joined the fray in covering the Magic Hat vs. West Sixth Brewing saga.

Noting that Magic Hat Brewing Company filed a lawsuit in U.S. District Court in Lexington on May 16 over West Sixth’s logo, the story goes in-depth with coverage of just how similar the logo in question is to the Magic Hat #9 logo. Opinions have varied, with most coming down on the side that the two aren’t similar enough to warrant legal action.

One graphic designer interviewed, Brandon Bass of software company Codigo, said, “… It clearly doesn’t seem like it was borrowing from, influenced by or related to the Magic Hat logo at all in my opinion.”

U of L professor Steve Swaggs called the dispute a “fascinating story of Darwinian survival of the fittest in the world of visual form.”

Might as well read it for yourself.

Posted in Louisville Beer Blog posts

Tagged beer, Courier-Journal, Lexington, logo, louisville beer, Magic Hat Brewing Company, west sixth brewing

Jun·03

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