Plenty of random photos to go around. Another superb event that drew a huge crowd … and got damn lucky with some gorgeous weather. Looking forward to 2017.
Tisha Gainey and Trevor Cravens hope to donate $10,000 to Dare to Care following this year’s Tailspin Ale Fest, set for Saturday, Feb. 20, at Louisville Executive Aviation Hangar. That would be roughly triple the donation made the first year the festival was held.
Of course, there will be beer, as always. Lots of delicious, craft beer. But one of the key focuses of the festival continues to be on maintaining its local flavor. For instance, the first Tailspin featured seven Kentucky breweries. This year, there will be up to 20. Throw in local food trucks and other vendors, and a whole lot of local artisans and businesses are benefiting, in addition to the charity.
Other Louisville beer festivals operate similarly, from the Fest of Ale to Highlands Beer Festival to Brew at the Zoo. By contrast, a number of people likely will attend Louisville On Tap this Saturday. While there will surely be plenty of beer to sample, this festival is one of more than 80 “On Tap” events produced by a Connecticut-based company called Townsquare Media, which primarily owns radio stations in mid-market cities and does live events.
There is no charity beneficiary; profits go to the parent company, so in essence, it is an out-of-town cash grab. For example, Louisville On Tap has its own Groupon. When I tried to contact the umbrella America On Tap asking for media info about the Louisville version of the event, I found no contact name or info. I filled out a website form asking for information, and the response was simply, “Who do you work for?” When I responded “Insider Louisville,” I received no further communication.
Meanwhile, as I sat talking with Cravens and Gainey about the 2016 Tailspin, I could barely type quickly enough to catch all the new features and hard-to-find beers. First off, the founders have configured efforts to make sure there is a sizable donation when it’s all said and done. Whereas the first year, the final donation was dependent upon the festival’s success, now that is not totally the case.
“We’ve expanded our efforts just by working with sponsors and distributors to find ways to raise money,” Cravens said. “We’re connecting the dots between nonprofits and people in our circle. We’ve created other avenues.”
One such avenue, which started last year, is Paper Stein, a project with Tailspin’s title sponsor, Liquor Barn. It enables customers to donate in advance without going to the event. Meanwhile, breweries now have the option to easily donate the money they make from the sales of their kegs to the festival, Gainey said.
By raising cash, rather than, say, having a can drive at the door, it enables Dare to Care to purchase fresh food, she added.
Meanwhile, new sponsors Yum! Brands Foundation (a Dare to Care supporter) and Middleton Reutlinger Law Offices are community-focused and will help maximize the funds raised at the festival itself. And with the festival’s continued growth and success, more and more sponsors are interested in getting involved.
“It’s so nice that it’s all falling into place,” Gainey said. “We’re just tweaking things to make it better.”
Of course, let’s not forget the beer. Gainey rattled off a long list, and quite a few will have hardcore beer nerds salivating. Here are several Tailspin attendees should get a chance to sample:
Founder’s Kentucky Bourbon Stout, a highly desirable brew all beer nerds know; Country Western Vol. 3, a collaboration between Lexington breweries West Sixth and Country Boy not readily available in Louisville; New Belgium Transatlantique Kriek, a cherry sour; Sweetwater The Pit & Pendulum, an apricot American wild ale; and Great Lakes Brewing/Oskar Blues Brewery/ Lagerheads Brewing collaborative called Mash Appeal, which is a Kentucky Common that is usually only available on premise.
This represents just a small fraction of the list.
And since beer festivals are affairs in which beer samples can quickly sneak up on people, this year Tailspin Ale also will unveil a phone app. Not only can you rate the beers as you try them, you can get info on the brewery and also see the timed tapping schedule.
Meanwhile, Lou’s Brew Bus and World of Beer will team up to provide a $10 pint-and-ride by bus, as well as shuttles to and from the parking lot. Cravens noted he has conducted research to find out the best way to handle the gate so that people will be able to get into the festival with minimal waiting time. Add to that music, pin-up girls, a photo booth and more, and it sounds like another successful festival is on tap.
Finally, for those upset with the bathroom situation from last year, that has been reconfigured to mirror year one, Gainey said. She also suggests to all attendees that they dress warm; it’s an airplane hangar in February, after all. (There are plenty more features and details at the festival’s website.)
As for Louisville On Tap, the Tailspin folks hold no ill will, but it bears noting that a festival like that one is aimed at a different demographic. In other words, it might not be as desirable for the hardcore beer lover.
“It’s kind of a beginner’s beer festival,” Gainey said, echoing a promotional video on the America On Tap website.
“They get to an audience we’re probably not reaching,” Cravens agreed, noting that Louisville is simply a city that enjoys staying busy, which makes it attractive for out-of-market companies. “It’s hard to look at Louisville and not think it’s an opportunity to do something.”
Tailspin Ale Fest tickets are $75 for VIP, $45 for general admission and $15 for designated driver. The festival is 3-7 p.m., with VIP ticket holders admitted at 2 p.m.
This post was originally published by Insider Louisville.
When Tisha Gainey got married in May of 2012, she walked down the aisle not on rose petals, but on hops.
She called the wedding to her husband, Ryan, a very “beer-centric” event that included an 18-keg reception, including a specially brewed “I Do Ale” that brewers Joel Halbleib and Eileen Martin helped the couple create.
Eighteen kegs? That’s a lot of beer.
“Only two people puked,” Gainey says, shaking her head. “We had the wedding that even men still talk about.”
Heck, she first met Ryan through Halbleib, who is brewery manager at Bluegrass Brewing Company’s tap room and bottling operation; Ryan ultimately proposed at the tap room some years later. Interestingly, while looking for places to hold her wedding, she toured Louisville Executive Aviation Hangar, a historic, updated World War II-era aviation hangar at Bowman Field.
“I said, ‘We need to have a beer festival here,’” Gainey recalls.
The beverage director for Buckhead Mountain Grill and Rocky’s Sub Pub is taking it one step further with her latest beer-obsessed project, the Tailspin Ale Fest. Organized in conjunction with DRAFT Magazine, the festival is set for Feb. 22, and Gainey promises it will not be your average beer festival.
Held in the Louisville Executive Aviation hangar, the event will have a theme to match the hangar’s heritage, Gainey said. She also noted it is the oldest operating air hanger in the United States, which had its own appeal.
Besides, she says, “How many beer festivals have you heard of being held in an airplane hangar?”
As part of the theme, a historic plane will be set up in the hangar with a pilot and women dressed in 1940s-era “pin-up girl” attire for photo opportunities (four hours of beer drinking and pin-up girls should create some interesting photography).
In addition, there will be a Kentucky Heritage section in the center of the festival, featuring 12 Kentucky breweries, and each brewery will have a beer on hand that represents Kentucky in some way, be it a Bourbon Barrel Stout by Kentucky Ale, or Apocalypse Brew Works’ 1912 Amber Cream Ale, which is loosely based on an old Kentucky recipe.
It also doesn’t hurt that in January and February, there just isn’t a lot going on beer-wise; most of the many beer festivals around Louisville are summer and fall events. Gainey and Trevor Cravens, president of DRAFT, are calling this one a “Winter Warmer” festival, and for good reason.
One reason they felt it was time for another beer festival is the amount of growth in Kentucky brewing, and more is on the way.
“Kentucky only had five breweries a few years ago,” Craven said in a press release for the festival. “That number has rapidly grown to more than 12 statewide in 2014, with more in planning. As a testament to the importance they place on the Louisville market, brewery representatives from all over the U.S. will be in attendance to answer questions and educate patrons about craft beer.”
And Gainey was the perfect candidate to pull off such a festival; she has been working at and helping to plan beer festivals since 2007, which helped provide her the experience to create one of her own. She met Cravens via the early days of visiting the Louisville Beer Store, and they simply kept running into each other at beer events. Soon, they hatched a plan for the Tailspin Ale Festival.
It’s really a full-circle kind of thing – she became interested in beer during college (and who doesn’t?) but was never a light-beer drinker.
“Guinness and Samuel Smith Taddy Porter were my gateway beers,” she says.
Soon she was frequenting Lafayette Brewing Company (near Purdue University) and got hooked on that brewery’s Old 85 Cask Ale. Upon returning to Louisville during the 1990s, she became a regular at Rich O’s (now New Albanian Brewing Company), and later was in the Worthog Club at BBC in St. Matthews through the late 1990s and early 2000s.
While she studied communications and advertising in college and held jobs ranging from Disney to a development company, it was beer that continued to beckon. She ended up landing a job with World Class Beverages as a craft beer distributor in ’07, and that really got the ball – or perhaps the keg – rolling.
After landing at Buckhead and Rocky’s (they are sister restaurants), another project emerged. Because she was rotating so many dozens of taps, she soon realized that it was tough to communicate to customers what beers were on tap.
“We had a paper list, just a list of names of beers,” she says. “The minute a beer blows, your list is out of date.”
And so she and Buckhead owner Wes Johnson created their Craft Beer App in cooperation with local programmers GlowTouch Technologies. The app lets customers browse the current draft selection on a digital, hand-held device, and includes flavor profiles, alcohol content, bitterness information, color, etc. The app also has educational features such as Beer 101 and sort functions that, for instance, enable people to find beers that are similar to what they normally enjoy.
It’s like the best toy ever invented, except for adults.
All of this has prepared Gainey for Tailspin Ale Fest. And so on Feb. 22, roughly 40 breweries will gather to pour samples of about 150 craft beers for attendees. There will be live music (probably bluegrass). There will be coffee samples for designated drivers, which is a nice touch. There will be an area for beer education. And Yelp will have a booth doing beer trivia.
And perhaps the show-stopper will be the Mountain of Beer raffle, which will benefit the Dare to Care Food Bank – each exhibitor will donate a six pack or a 22-ounce bottle and, as Gainey phrased it, “One lucky person gets to walk away with a truckload of beer.”
A portion of ticket sales will also benefit Dare to Care; tickets are $40 for general admission or $75 for a VIP package, which includes early admission at 2 p.m., beer tastings from any brewery on site, one food truck voucher, one year/six issues of DRAFT Magazine and a limited-edition growler. Both tickets include a commemorative tasting glass. Designated driver tickets are $10, and all attendees must be 21 or older.
Even though Gainey’s life has guided her on a path lined with beer, she still says it isn’t really her life.
“I don’t think beer is my life, but it’s one of my passions,” she says.
So why a beer festival?
“I like to throw a party. I like for people to have a good time.”
Fair enough. And if the Tailspin Ale Fest is as big a hit as her wedding, look out.
This post was originally published by Insider Louisville.